Tuesday, January 29, 2013

Sales 101

I used this image in place of the descriptors on a presentation sheet for a very important tasting tomorrow (well, at this point, today):

I'm pretty confident it will pay dividends.  While I don't necessarily always like to "dumb down" wines that deserve some respect, I really think the people tasting know what they're doing, and there's no benefit to saying that the wine has, "whispers of ripe-to-underripe Israeli persimmon, with masculine undertones of femininity carrying through the tart lychee-blossomed finish."

Of course, that's exactly what I smelled and tasted on the wine, and then visions of this creature materialized.  So, it's pretty much a slam dunk.

That's how you do it.  That's how you sell wine.

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