Tuesday, January 29, 2013
I used this image in place of the descriptors on a presentation sheet for a very important tasting tomorrow (well, at this point, today):
I'm pretty confident it will pay dividends. While I don't necessarily always like to "dumb down" wines that deserve some respect, I really think the people tasting know what they're doing, and there's no benefit to saying that the wine has, "whispers of ripe-to-underripe Israeli persimmon, with masculine undertones of femininity carrying through the tart lychee-blossomed finish."
Of course, that's exactly what I smelled and tasted on the wine, and then visions of this creature materialized. So, it's pretty much a slam dunk.
That's how you do it. That's how you sell wine.